Fully understanding marketing funnel automation can be tricky if you don’t have a background in marketing. Here’s a guide to everything you need to know.
Marketing funnel automation is a hot phrase in the world of marketing right now. Do you know what it’s all about?
If not, don’t worry. There’s plenty of time for you to learn and implement marketing tactics that will bring in good news to your business.
Harnessing the power of marketing funnel automation can streamline your sales and marketing processes. Businesses become more dynamic with their sales approach, allowing them to better understand their flaws and how to fix them. Automation, in some moments, allows businesses to focus on other areas of action, including virtual reality.
Hold off on the VR for a moment. The big news about automation? A new batch of customers. Here’s everything you need to know.
So, What’s a Marketing Funnel?
You may already be familiar with what exactly what a marketing funnel is. If you don’t, it’s important to understand before learning about marketing funnel automation. If you do, a refresher never hurts.
The idea of a marketing funnel helps to better explain the recruitment of new clients. The traditional model has been around for as long as the concept of advertising has existed. It helps businesses understand how to interact with different kinds of clients, including past, present, and future.
The funnel represents those different kinds of clients you might be thinking about. It’s shaped like a reverse pyramid, which represents the decreasing number of people in each category. Those categories are usually Awareness, Opinion, Consideration, Preference, and Purchase.
Thinking of your customers with this model in mind provides an apt metaphor for dealing with marketing, sales and customer service all in one. It was almost the perfect system–until the 21st century came along and shook things up.
The Impact of the Digital Age
Like it affected many parts of our daily life, the rise of the internet era left a big impact on marketing funnels. Currently, there are a billion websites out there for your clients to look at. Some of them–like Yelp or Google or Facebook–provide information about your company that you can’t control.
That messes with the traditional way of thinking about a funnel. In a world without the internet, you have much more influence over the information that’s disseminated about your business. You can advertise in traditional methods to try to recruit people in the Awareness category down a few levels.
But, with all those other websites speaking up about your product or service, you lose some sway over what the people at the top of the funnel are thinking. If you don’t act with purpose, your voice will start to fade into oblivion.
Businesses need a bit of help grabbing the attention of the people on the funnel. But that’s why people in the marketing world came up with marketing funnel automation.
Enter Marketing Funnel Automation
One way of looking at marketing funnel automation is that it’s a necessary development in the world of marketing. The main fix it brings: helping you get ahead of the info flood and communicate with your funnel in a consistent and meaningful way.
In general, that means spreading out your resources without thinning things out too much. You want to be in communication with future clients in ways that turn them on, not off.
There are many ways to get started and carry out marketing funnel automation approaches. They include knowledge of Search Engine Optimization (SEO), writing different kinds of content and creating different profiles for your company online.
The “automation” is also specific: you want to set up such a diverse array of information outlets that you need to set some automated emails and messages and posts. Obviously, there’s a whole lot of work that goes into creating effective marketing funnel automation.
You might need a bit of expert help in figuring out it. We’ve got your back–for more information on automation, check out the blog. And, in the meantime, here’s a quick summary of what you need to know about actually implementing marketing funnel automation.
How to Start Automation
There are many ways that you can engage with people at every point of the funnel system. But you still need the right tools to get started.
Setting up a foundation for your own automation means having a big arsenal. The first general realm to know about is search engine optimization.
SEO means many things to many different people, but there are still a few key components you should keep in mind. You want your content online to be infused with SEO-rich content.
If you didn’t already know, SEO efforts work to bring more eyeballs to your website. You can achieve that through many different strategies, including keywords and linking.
The subject is vast–too fast to explain in full here. Luckily, you can get an idea of what you’ll be dealing with here.
You can use SEO to bring new eyes to your website and simply get more momentum going for your business, and ultimately some new clients. But the bigger question still remains: how do you get more people aware of your company in the very digital age of 2017?
There are a few ways, but one is a bit more effective than the rest.
Get More Social (Media)
The rise of the internet age has changed a lot about the way we interact with each other. The biggest change, arguably, is the advent of social media.
No matter what level of the funnel you’re dealing with, those people will be on social media. Still not convinced?
Consider that there are 2 billion users on Facebook. Doesn’t it seem almost impossible that your clients, current and future, wouldn’t be on the platform?
This doesn’t mean that you should drop everything now and refocus your work on social media. A presence on social media should be a nice addition to your plethora of ways to recruit new residents to the funnel.
There are many ways to create that balanced presence on Facebook or Instagram, including paid social media advertising. To start, though, you should create a business profile and invite your friends to like your page, and post regular updates about your business.
That doesn’t mean you should throw the kitchen sink at social media for the purpose of marketing funnel automation. But, Facebook should be an important method of keeping funnel-dwellers of every category engaged in your business.
The platform now allows users to schedule posts to be published well in advance of their actual publishing date. That is a mega-useful tool as far as marketing funnel automation goes–you can write several posts while at work, and then sit back and do something else as they go up, one by one.
Think of social media as a way to engage clients, but not to recruit all of them to the funnel. You should respond to their comments and messages–it’s all about reminding them that behind the keyboard sits a real person.
The Importance of Being Human
It’s important to remember that a lot of computing is involved in this process. You need to set up various systems of contact with people and regularly communicate with them. But, it’s not just about sending out an email to a listserve or posting something on Facebook for your followers to see.
It’s also about being able to respond to those different messages and posts. If you can get someone interested enough in your post to respond to it directly, great! But that effort will mean nothing if you’re not ready to respond back.
So, make sure that there’s a human voice that can answer any inquiries from clients. Even one response back can make all the difference for your business.
Another way of thinking about this about your engagement. You need to wait for the pieces to fall into place–but you also need to be ready to act when the pieces are there.
Be Actively Patient
The concept of marketing funnel automation is not designed to make businesses doubly profitable overnight. Instead, it’s about framing your sales efforts in a way that is helpful to you.
You need to be ready to act and constantly updating your funnel techniques. But that doesn’t mean the results will happen overnight.
If you invest time in the funnel, it’ll eventually give back. But you can’t demand that it happen immediately. If you can understand that balance, you’ll be a funnel wiz.
It’s Time to Master the Funnel
The need for marketing funnel automation is evident across businesses today. For many of those businesses, the phrase triggers a response of anxiety–how does it work, and how should I use it?
Fortunately for you, with these tips, you’re more than ready to begin implementing the funnel. You don’t have to gasp in horror at the thought of marketing funnel automation. Instead, you should go out there and show that you know how to do it best.
Help your business grow while making your marketing efforts even more streamlined. It’s all possible now.
Looking for more tips on how to market your business? Reach out to get started on mastering marketing. What are you waiting for?
Go for it!